CEA TO COMMENCE DISTRIBUTION OF DITCH WITCH
As a leading agriculture and construction equipment distributor CEA officially commenced operations as the Australian and New Zealand distributor of Ditch Witch underground construction equipment from the 2nd July, 2020.
CEA agreed earlier this year to purchase the well-known distributor, ELB Equipment, which distributes Ditch Witch equipment, a transaction which completed on the 2nd July, 2020.
As part of the acquisition CEA will also become the distributor of Ditch Witch, Diamond Z, Screenpod, TrackStack, Hammerhead, Ring-O-Matic and Subsite adding to its expanding portfolio of products for clients operating in the infrastructure construction, utility maintenance, waste management and recycling sectors.
As the distributor of JCB construction and agricultural machinery; Dynapac compaction and paving equipment; and Atlas Copco generators, portable air compressors, and lighting towers, the addition of Ditch Witch to the CEA portfolio will strengthen the business’s well-established footprint across the country.
“We are really pleased to add these strong brands to our product portfolio,” said CEA CEO Hylton Taylor. “As a growing business we are continually looking at how we better meet the needs of the ever-evolving market. Adding strong, well established brands to our portfolio strengthens our ability to support our diverse range of existing customers and provides the opportunity to interact with a whole new client base.”
As part of the acquisition 55 employees from ELB Equipment will transition to CEA, ensuring key product knowledge and strong customer relationships are retained within the business.
“We’re excited to be joining CEA,” said ELB Managing Director Christopher Malan. “CEA is well known for its professionalism, extensive focus on core product lines, and supporting its staff to carry out their integral roles within the business. The ELB team is really looking forward to coming together with CEA to collaborate and build on the Ditch Witch brand here in Australia and New Zealand.”
The ELB Equipment head office and administrative staff will commence relocating to CEA’s head office in Horningsea Park (Sydney) from early July, 2020, and ELB’s operations in Sydney, Adelaide, and Brisbane will commence consolidating with CEA’s facilities over the coming months. It is anticipated that all ELB Australian facilities will be consolidated with their CEA counterparts within 18 months. It is a priority of the business to ensure minimal disruption and downtime as the transition takes place.
“There will be a period of transition over the coming months as we move the ELB team in to the CEA premises but I am confident we can complete this quickly and with minimal disruption,” Mr Taylor said. “Since first announcing the acquisition, we have received extremely positive feedback from the market and we are looking forward to the future opportunities this will present to the CEA business.”